Name My Massage Therapy Business – What Name to Choose For your Practice

Naming a massage therapy business is an important factor in its success. “What’s in a name?” said Shakespeare. Much, at least in our massage therapy business. People come up with an entire gamut of names for their practices, but we should always follow the guidelines. We should keep in mind that we dont want to scare away our customers nor attract the wrong segment that comes hoping for something else. We should name your massage therapy business something other than your own name, something that isn’t too ‘out there’ and something that either evokes a very vivid and peaceful image or that describes your geographic location. This is the ideal combination of factors to get the most leverage out of your name.
If we name our practice based on our name, people will immediately perceive us as a ‘one person show’ who likely works out of our basement. It doesn’t appear as professional or credible as does a real business name. If we want to convey a perception of being Big in our business; we should be seen as a substantial and successful business that is beyond just us.
The massage business name should also not be too ethereal, especially if our goal is to attract normal working class people who are stressed out. A very exotic name may not make some people feel comfortable. Some people may not like the idea or thought by hearing the name “Touch of an Angel”. So while naming the massage therapy business we should keep in mind that we are not hurting the sentiments of any prospective customer.
So, we should have a name that is inspiring but acceptable to the masses. For example, Denver Massage Therapy or Massage therapy Clinic of Denver, describes the city you live in which gives people immediate clarity about your location. When the customer will search for a massage therapy in his or her own city, he will give the name of the city as well, which will result in cropping up of our business in the search results.
While building the website we can use the same concept and we will have a better chance of getting direct results from the site from those who are searching for ‘massage, Denver’. This is a reliable approach that works well, but if it may sound too boring, try something which has a touch of warmth and authenticity both. Something like Healing Hands Massage works well, or perhaps better yet, Healing Hands of Denver. That gets your location in there as well.
Some more principles for choosing the name are- keep it short, memorable, easy to spell, have positive connotations, have a visual element and say something about what we do. We should create a name based on what we do and where we do it because it will tell people directly what we do and where we do it so they won’t have to guess about it from a cutesy name.
Also the massage therapy business name should have inferences to what kinds of massage services are we offering so that the customer asking for a specific kind of massage can come directly to us through our name itself.